24adm is a no-fees marketing community cohort by Ashish Dasharathi, Sr Manager Webmarketing MarketsandMarkets™, Marketers from Malaysia, India, Vietnam have come together since March till date, to teach management students free of cost.
From 15th April 2024, marketers will guide students in online and offline lectures to build their own Semantically SEO optimized websites in 3 months.
‘Giving growth’ is the driving ethos of this cohort
Weekly track helps mentors know the gaps and strengths
Indira Institute of Management, Pune is the academic partner for this cohort
Students get to learn in-person
If you are an university or institute, feel free to reach out to enroll your student. Last date 15th April 2024.
If you have excellent English written skills, then you can have higher chance of excelling in this cohort. However, participants should have a keen interest in marketing and be willing to commit 3 hours daily for learning SEO and content skills.
Participants will work in groups to generate 20,000 words of content using their SEO and content skills, with the aid of AI tools. This hands-on project allows students to apply their learning in a practical context, simulating real-world marketing challenges.
Participants should expect to dedicate 3 hours daily for self-paced learning and group projects. Additionally, there will be live lectures for 3 hours per week and a 1-day offline training session in Vietnam and Pune, India.
The cohort features a diverse group of mentors and instructors, including Anvesha Poswalia from Unilever, Kulwinder Singh from SG Analytics, Daren Low, an affiliate marketer from Malaysia, Anshul Motwani from WittyPen, and Shachi Arkatkar from Graas. Their varied backgrounds in digital marketing, e-commerce, and performance marketing will provide a rich learning experience.
The cohort encourages collaboration through group projects and offers networking opportunities during the live lectures and the offline training sessions. These interactions are designed to build a community among participants and mentors.
Participants will gain hands-on experience in SEO and content creation, understand the nuances of digital and international marketing, and develop the ability to leverage AI tools in content strategy. This practical knowledge will prepare them for various roles in the marketing field.
Weekly assessments will be conducted to gauge participants' understanding and application of the course material. These assessments, combined with the final project of generating 20,000 words of content, will form the basis of evaluation.
Upon completion, participants may explore further educational opportunities, pursue certifications in digital marketing, or leverage the Marketers' Community 24adm network for professional growth. The skills acquired can also enhance their prospects in the marketing industry.
Universities can participate by sending their students to the cohort. The assessments and growth observed in students can be recognized as internal credits by the universities, integrating the cohort into their academic framework and offering a practical dimension to their marketing curriculum.
